Offering free wifi to customers.
Free wifi marketing campaign.
Engage your customers on social media and gain valuable marketing data.
What is wifi marketing.
It s called wifi marketing and it can dig deeper into their customer base.
Wifi marketing is communicating with customers and prospects directly through their use of a company s free or guest wifi.
Offering unrelated rewards can be perceived as an act of desperation.
Another way to attract new customers via wifi is through social wifi marketing.
Wifi marketing is a marketing technique that uses guest wifi to collect clean customer data such as names emails phone numbers customer behavior and demographics.
The company set up a series of doors which opened to two way video screens.
This is far from a new development and our always on society has created a strong international wi fi market which is expected to be worth more than 93 billion by 2018 according to a recent report by markets and markets.
Wi fi marketing means treating free customer wi fi as a channel to engage your customers and promote your products and services.
We help turn your customers into fans using social powered free wi fi.
This can either be done is done through a splash page or captive portal that will ask customers to connect to the free wi fi by logging in by typing in their e mail address phone number or via social login.
When it comes to wi fi customers expect free fast and legally compliant access wherever they are from retail outlets to bars restaurants and leisure facilities.
It traditionally includes branded login pages content delivery email marketing social media interactions promotions and data collection.
Retailers and restaurants offering free wifi to customers can capitalize upon this trend.
Wi fi marketing is the difference between viewing free internet access like an expense versus seeing it as an opportunity to increase customer loyalty and bring new buyers into your store.
Run contests promotions and special offers engaging your customers in real time.
The knowledge from data points like hotspots guests visits demographics email open rates coupon redemptions footfall and more allows you to serve dynamic messaging to each.
This is when you get.
Wi fi marketing allows you to collect contact info from your customers in exchange for the internet access that you provide them with.
This interactive marketing campaign from france s national railway system encouraged inter european travel by giving individuals a sneak peek at what was happening around other cities in real time.
The cost of data is still expensive for the average smartphone user.
Offering rewards to devices your wifi is tracking in the form of discounts or freebies that are relevant to your business is the way forward.
Wifi analytics can significantly enhance your customer interactions help you refine your marketing tactics and send relevant campaigns to your customers in real time.
Most users have become very savvy and utilize free wifi when it s available.
