Free Wifi Marketing Strategy

Wifi marketing is a marketing strategy to attract customers to the retail store by providing them with wireless internet access and then using it to communicate messages and promotions.

Free wifi marketing strategy.

Offering rewards to devices your wifi is tracking in the form of discounts or freebies that are relevant to your business is the way forward. Wifi marketing is a marketing technique that uses guest wifi to collect clean customer data such as names emails phone numbers customer behavior and demographics. Wi fi has been leveraged in brand marketing strategies since before the advent of the smartphone during the days when you had to slap a card into the side of your laptop to get wireless internet. Why invest in a wi fi marketing strategy.

Wifi marketing is how businesses can communicate with customers through the free wifi they offer when customers visit the business. This data is used to personalize marketing campaigns to increase customer loyalty build online reviews and save at risk customers. With so many wifi marketing companies in the market fighting for your business the opportunity for a try before you buy is evident. It is usually done by setting up a wifi hotspot at your retail store.

Wifi marketing should eliminate any and all data entry. Wifi marketing transforms guest wifi into an engaging customer experience that collects customer data and boosts revenue. Free guest wifi is no longer an amenity it s a necessity. Offering unrelated rewards can be perceived as an act of desperation.

Murray goldstein serves as the executive director of smb segment marketing for cox s business services division he has primary responsibility for small to midsize business to business acquisition lifecycle and digital marketing for cox communications as part of this role goldstein oversees marketing strategy across industry leading business grade voice data and video technology solutions. Technically it is the creation of a coverage area based on wifi wireless technology that enables anyone with a mobile device laptops notebooks smartphones tablets etc equipped with wifi. Integrations and or a strong api are of utmost importance for wifi marketing. Another way to attract new customers via wifi is through social wifi marketing.

But without it you could be missing an opportunity to improve customer loyalty while gathering important intel on your diners who they are how often they re visiting your restaurant and sometimes. Spectrioconnect allows you to market products and services to your customers in real time and measure results.